Card 1
Term
Value Proposition
Definition
Promise of value to be delivered
Card 2
Term
4 Ps
Definition
Product, Price, Place, Promotion
Card 3
Term
Branding
Definition
Creating a unique image for a product
Card 4
Term
USP
Definition
Unique Selling Proposition
Card 5
Term
Digital Marketing
Definition
Promoting products using digital channels
Card 6
Term
Market Share
Definition
Portion of a market controlled by a company
Card 7
Term
Positioning
Definition
Establishing a product's image in the market
Card 8
Term
SWOT Analysis
Definition
Strengths, Weaknesses, Opportunities, Threats
Card 9
Term
Customer Retention
Definition
Keeping existing customers
Card 10
Term
Segmentation
Definition
Dividing market into distinct groups
Card 11
Term
Advertising
Definition
Paid promotion of products
Card 12
Term
Market Research
Definition
Gathering information about consumers' needs
Card 13
Term
Sales Funnel
Definition
Stages a customer goes through before purchase
Card 14
Term
Public Relations
Definition
Managing public perception of a brand
Card 15
Term
Target Market
Definition
Specific group aimed for a product